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Finding the right people for B2B on Facebook

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Traditionally, B2B businesses have trouble harnessing Facebook as an effective paid channel because it's so challenging to target the right people. Trying to find people on the popular social media platform using work emails (rather than the personal emails they signed up with) usually surfaces a fraction of the intended audience.

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Frame.io's team felt that pain, manually pulling email addresses from their CRM to try to create the right target and exclusion audiences. 'Even when I was exporting things and enriching the data as much as I could, we were still only able to get this super low match rate,' Emily recounts.

'The scale that Facebook unlocks is the whole appeal of the entire platform. But it's been super, super hard to use Facebook's native parameters to find the right people.'

A-Frame Examples. Aframe.io; GitHub; Slack; Twitter; Showcase Directory; Examples. Anime UI; Comic Book; Composite; Curved Mockups; Dynamic Lights; Hand Tracking. A web framework for building virtual reality experiences. Make WebVR with HTML and Entity-Component. Works on Vive, Rift, desktop, mobile platforms. In a world where videos move millions and a picture is more powerful – and popular – than the written word, a key survival skill is how well you communicate visually.

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Join more than a million pros on the world's most powerful video review and collaboration platform. Quickly share video projects with your team and clients for fast feedback and approval. Join more than a million pros on the world's most powerful video review and collaboration platform. Quickly share video projects with your team and clients for fast feedback and approval.

Traditionally, B2B businesses have trouble harnessing Facebook as an effective paid channel because it's so challenging to target the right people. Trying to find people on the popular social media platform using work emails (rather than the personal emails they signed up with) usually surfaces a fraction of the intended audience.

Frame Io Pricing

Frame.io's team felt that pain, manually pulling email addresses from their CRM to try to create the right target and exclusion audiences. 'Even when I was exporting things and enriching the data as much as I could, we were still only able to get this super low match rate,' Emily recounts.

'The scale that Facebook unlocks is the whole appeal of the entire platform. But it's been super, super hard to use Facebook's native parameters to find the right people.'

A-Frame Examples. Aframe.io; GitHub; Slack; Twitter; Showcase Directory; Examples. Anime UI; Comic Book; Composite; Curved Mockups; Dynamic Lights; Hand Tracking. A web framework for building virtual reality experiences. Make WebVR with HTML and Entity-Component. Works on Vive, Rift, desktop, mobile platforms. In a world where videos move millions and a picture is more powerful – and popular – than the written word, a key survival skill is how well you communicate visually.

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With Clearbit Advertising, Emily found a new kind of segmentation power. 'Clearbit Advertising is an easy-to-understand, very seamless way to create segments and automatically push them over into Facebook,' she explains.

Audiences in Clearbit Advertising can draw on all of your first-party data (from sources like your user table, CRM, marketing automation, and more) as well as Clearbit-enriched person and company data. Thanks to Clearbit's rich data network, with multiple identifiers for B2B buyers (including non-professional email addresses), Contact Audiences can see improved match rates and help seed ideal audiences for creating stronger lookalikes.

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Marketers like Emily can now quickly create dynamic segments with higher match rates to continually target the right Facebook custom audiences — and never deal with CSVs in the process.





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